by Rob Cottingham | Jan 21, 2020 | LCWRC, Podcast, Speaking, Speechwriting
Sooner or later you’ll find yourself talking to a subject matter expert: somebody who’s going to give some of their time and knowledge to make your speech or article better. Here’s how to get the most out of their time and yours.
by Rob Cottingham | Dec 10, 2019 | LCWRC, Podcast, Speaking, Speechwriting
Here’s why you should leave the sales pitch behind when you head to the mic — and how you can do a much better sales job if you aren’t selling.
by Rob Cottingham | Nov 21, 2019 | LCWRC, Podcast, Speaking, Speechwriting
Having trouble connecting emotionally with a speech you’re writing or rehearsing? Maybe it’s because you’re trying to speak to the whole audience instead of just one person.
This episode, here’s why you may want to take a leaf from TV cop shows — and zoom way in.
by Rob Cottingham | Nov 1, 2019 | LCWRC, Podcast, Speaking, Speechwriting
I’m always telling you to tell stories… so for the 50th episode of the podcast, I’m going to share one of my own. It’s about what a dead pigeon taught me about being a good speechwriter.
by Rob Cottingham | Oct 24, 2019 | LCWRC, Podcast, Speaking, Speechwriting
Coming up empty as you try to write your speech? Wondering why your presentations aren’t landing quite as well as you know they should? You probably know you should connect emotionally with your audience — but maybe you need to think through just what kind of emotional connection you’re both looking for.
by Rob Cottingham | Oct 17, 2019 | LCWRC, Podcast, Speaking, Speechwriting
we love to hear how superheroes got their powers — their origin stories. And audiences will want to hear yours, too. Here’s how to tell the story of how you got here in a way that connects with your audience and even moves them to action… faster (cough) than a speaking bullet.