You’ll find out what I’ve learned over three decades of speechwriting, speaking and communications strategy. And you’ll meet some guests with their own wisdom to share on reaching audiences with powerful messages.
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Ep. 3. Tell one big story… with your audience as the hero.
No matter how you write your speech, it boils down to a story where the audience can identify with the protagonist — one that pulls them forward to the conclusion. Here’s how to make your speech’s story powerful and compelling.
Ep. 2. Know your audience
Before you can move an audience to where you’d like them to be, you need to know them. Here’s what to look for, and where to find it — so you know exactly how to reach and move them.
Ep. 1: Know what you want to accomplish
The first thing you need to know before you start crafting a speech is this: what’s your goal? What do you want your audience to think, feel and do at the end of your speech?