Category Archives: Social Media

In which I barf up a ton of advice on getting real value from your blog

I’ve been updating my series from a while ago about getting tangible value from your blog. You can follow it on LinkedIn; I’d love to know what you think!


Oh! The Things That You’ll Tweet!

To celebrate Dr. Seuss’ birthday today, HootSuite has posted a really clever Dr.-Seuss-inflected guide to Twitter, and invited their friends and followers to share their own rhymes, hashtagged #HootSeuss.

Naturally, I found myself helpless to resist. (P.S.—I have nothing against live TV tweeting. It just scanned and rhymed so. well.) And so…

Oh! The things that you’ll tweet!

Oh, the things that you’ll tweet! Oh, the news you will share!
The wisdom you’ll show! The truth you’ll lay bare!
And then Twitter rewards you for all you have tried
when you wake up to find your account’s verified.
It’s all been worthwhile, tweeting all of that dreck,
now that your name appears next to that check.

You’ll tweet about breakfast!
You’ll tweet about memes!
You’ll tweet about farting—
well, that’s how it seems.

You’ll tweet about TV.
You’ll tweet sappy notes.
(On your very worst days?
Inspirational quotes.)

You’ll gain plenty of followers each time you tweet.
They’ll shower you with mentions and favourites so sweet.
You’ll soon know you’ve figured this Twitter thing out
as evidenced by your ever-increasing Klout.

Except when you don’t.
Because, sometimes, you won’t.

It’s hard to believe but
you need to know that
sometimes your very best
tweets will fall flat.

Your hashtags may wither,
your snark gone unheard.
Your follower numbers
may drop by a third.

You will come to a place where you soon realize
that sometimes your content unhappily dies.
Especially if you’re trying to force something viral.
That’s when you enter a bad downward spiral
and feeling defeated, and feeling goodbye-ral.

Could your Twitter fame have been sadly so fleeting?
What content will save you? Live TV show tweeting?
A desperate grab for some new trending trope?
Or maybe, just maybe, there may be some hope.
Some force in the darkness may throw you a rope.

Somehow you’ll escape
tweeting drivel and pap.
You’ll drag yourself out
of that trivial crap.

You’ll look deep inside you,
and you’ll make the choice:
to speak loud and clear
with your very own voice.

whether you’re heard by a million and two,
or even if nobody’s following you,
you have something to say!
Come down off that shelf.
You don’t need to be GaGa.
Just come be yourself.

Update: Oh, for god’s sake—they tweeted about it today, but I just noticed that the actual blog post was from last year. It’s still terrific.


So now I’m a meme.

There’s a lot I love about the web. And as passionate as I am about attribution and misappropriation, I’m still kind of smitten by the way an image can take on a life of its own.

Case in point: Back in 2007, my laptop was stolen. Mainly as catharsis, I posted these selfies from the webcam of the replacement computer: The five stages of grieving for your stolen MacBook. Continue reading

Tweet your darlingsHaving reviewed my posts over the last several years, I’ve realized that they’re almost entirely made up of darlings. In fact, if you check the source code, you’ll see I make liberal use of the little-known <darling> tag.

(By the way, a lot of folks attribute this quotation to William Faulkner. But the evidence indicates it actually originated with Sir Arthur Quiller-Couch. And while we’re at it, Gandhi probably never said “Be the change you wish to see in the world.” )


Tod Maffin has a free webinar on Facebook marketing – tomorrow!

Free up your schedules, cancel your appointments and hold your calls starting 11 am Pacific tomorrow: Tod Maffin is holding a free webinar on Facebook marketing. Here’s the agenda:

  • How to advertise on Facebook — even without a penny in your budget
  • The formula to determining what posts to “boost”
  • What the “perfect” Facebook ad looks like
  • My best three secret Facebook advertising tricks to extend your PPC budget
  • How to bypass Edgerank and get nearly all your fans to see your posts
  • The magic “retargeting” tactic that drives up visits and conversions
  • Get more Facebook Likes, Twitter Follows, and YouTube Subscribes

Tod’s one of the best presenters and trainers I’ve encountered, and this promises to be well worth your while.

Tod Maffin webinar

Life Cycle of a Dumb Tweet


For whatever reason – not enough food with the wine at dinner, a coup d’état in the brain where the amygdala seizes control, or just a moment of weakness – someone in a position of prominence and authority posts a Dumb Tweet.
man chuckling as he types Continue reading