With this episode, we flip the mic (metaphorically) and talk with someone who’s a lot more used to writing speeches than delivering them. That’s not to say Ian Griffin isn’t at home behind a podium; he’s an accomplished speaker and a skilled communicator.
If you’re in the tech industry, you’ve probably heard his words; Ian has worked in executive communications at Cisco, Hewlett Packard and Sun Microsystems. He’s also incredibly generous with his time and expertise, as many Silicon Valley communicators who’ve attended one of his presentations can tell you.
In this interview, he asks why we put so much effort into creating a speech, and then fail to do that little extra bit that can help it reach far more people… and he offers lots of ideas for what that little extra bit can be.
Which is great. For the e-book, that means more people will see it and, I hope, read it. And for me, well, I have to admit I’m a sucker for a combination of third-party validation and increased attention.
Actually, a lot of people are. It’s easy to get caught up in trying to motivate participation by offering prizes (“Win yet another iPod shuffle!”)… and in fact, contests do have a lot going for them.
But don’t underestimate the value of singling someone out, and giving them a higher profile, even for a little while. Discovering you’ve written the “Comment of the Week” or uploaded one of the “Photos We Like” can go a long way to making sure you contribute again – and maybe put even more effort into it next time, and encourage others to join in.
Better yet, the rest of your users will see there’s an opportunity to gain a little prominence, and they’ll be motivated to contribute more.
Getting featured is terrific, and the email I got from SlideShare is the icing on the cake. And the sprinkles on that icing? This paragraph:
P.S – Why not blog/twitter this and let the world know about this awesome masterpiece you have created?
Apparently that paragraph works, or you wouldn’t be reading this post today.
P.S. – I wonder if they’ve thought of hyperlinking the Twitter suggestion, so you could just click on it to tweet the good news to your network.